Live preview
Pure Detox homepage: a near-black page with a green smoothie, avocado, basil, cucumber and broccoli on the left, and on the right the heavy cream headline GREENDETOX with the word organic handwritten in lime above it and a lime Start my detox button
12 / ASTRO THEME

Pure Detox

For a brand that will not promise a cure.

  • Wellness
  • Food & drink
  • Subscription

The twelfth Quaeris Design release. A cold-pressed juice subscription carrying an ingredients page, a delivery page, member reviews, a FAQ and a journal with authors and categories — twenty-one routes, with the whole demo live and open to inspection.

MEASURED FROM THE DEMO
1.7 KB
JavaScript
21
Indexable routes
0
Blocking stylesheets
4
Font families
WebP
Images
Astro 7.3
Built with

Every figure came from astro-design-pure-detox.pages.dev. Open it and check.

One published website. VAT included; the studio licence covers client work. 14 days to withdraw, until the first download.

THE BRIEF

What it is for, and who it suits.

A visual direction for wellness and food brands that sell on restraint rather than promises. Near-black slate, one lime signal and photography of the produce doing the rest, under heavy uppercase display type with a single handwritten word laid over it. What keeps it from reading as every other juice brand is what it refuses to say: the copy claims energy, taste and delivery, never a cure.

  • Cold-pressed juice and smoothie brands
  • Food and meal-kit subscriptions
  • Wellness products sold direct to consumers
  • Anyone in a category where the honest claim is the smaller one
THE PAGE SET

Routes you get, and where they come from.

Every route below is generated at build and served as a static file.

Pages

Written once, edited in place.
  • Home
  • Features
  • Pricing
  • Ingredients
  • Delivery
  • Reviews
  • FAQ
  • Journal
  • About
  • Contact
  • Legal notice

Collections

One Markdown file becomes a route, an index entry and a listing.
  • Article × 4
  • Author × 2
  • Category × 4

System

Generated, never hand-maintained.
  • 404
  • sitemap.xml
  • robots.txt
  • site.webmanifest
DESIGN NOTES

The decisions behind the look.

01

The copy refuses the health claims.

The reviews page carries a section on what the brand will not claim: no juice cured, reversed or replaced anything, and testimonials that say so are not published. What the site does say is energy, sleep, taste and logistics. In a wellness category those claims are the liability, and whoever buys the theme inherits every one left on it.

02

No invented stars.

The demo reviews carry no Review or AggregateRating structured data, because marking up placeholder reviews would feed a fabricated rating to search engines. The page says as much in its source, and tells you to add the markup only once the reviews in it are real.

03

One lime signal on slate.

The surfaces are near-black in five close steps, the type is cream and mist, and lime is kept for the primary action and the labels. A warm peach appears rarely as a counterpoint. The colour on the page comes from the photography of the greens, which is what lets a dark theme still read as fresh.

04

Images by file name.

A file dropped in the images folder can be used by its name alone, with no import to add and no config to touch, and goes out as WebP at responsive widths. A name that matches nothing warns in the build and renders no image, rather than failing the whole site over one missing photograph.

PALETTE
  • Slate #111316 Page ground
  • Bone #f4f1e8 Display type
  • Mist #e2e2e6 Body text
  • Lime #bdf447 The one signal: actions and labels
  • Moss #253600 Text on lime
  • Peach #ffb49c A rare warm counterpoint
TYPEFACES
Display
Epilogue Weight 500 to 900, heavy uppercase headlines
Body
Manrope Weight 400 to 700
Utility
JetBrains Mono Weight 400 and 500, numbered navigation and labels
Script
Caveat Weight 600 and 700, the one handwritten word
WHAT SHIPS WITH IT

Know what you’re getting.

A good-looking screenshot is the beginning. The details help you choose.

01 / THE PAGES

A view of the whole site.

Every release lists its page set, from the homepage to the article, author and category templates your project actually needs.

Page list with each release
02 / THE EXPERIENCE

Every screen matters.

Desktop and mobile layouts, navigation, focus states and interactions, checked at the widths people actually use rather than the one the screenshot was taken at.

How customisation works ↗
03 / THE HANDOVER

The details, before you buy.

Source files, installation requirements, licence and support terms are published on the theme page so you can decide before you spend anything.

Exact package with each release
PRICING

A clear price. A clear package.

Pick the design that fits your project. One licence covers one published website; building for clients is the studio licence.

INDIVIDUAL THEMES ON SALE

Find your fit.

€59 a theme

One licence, one published website. Work you deliver to clients is the studio licence: €399 for the whole collection, and a year of everything released after it.

A theme licence
One published project
Client work
Studio licence
Updates & support
Stated per theme
THIS THEME

Everything above, in one download.

Pure Detox, as the complete Astro source. Change anything, deploy it anywhere static, and keep it.

One published website. VAT included; the studio licence covers client work. 14 days to withdraw, until the first download.

ELSEWHERE IN THE COLLECTION

Three more directions.