02 Type at viewport scale: tracking, measure and the point of a very large headline
A headline set at 22vw is an architectural element, not big text. The rules that work at 16px stop working long before you get there.
Working notes on type, structure and the decisions behind the collection. Written to be useful whether or not you ever buy a theme.
A theme is a set of decisions, not a folder of files. Here is how to tell whether those decisions were made carefully, before you spend anything.
02 A headline set at 22vw is an architectural element, not big text. The rules that work at 16px stop working long before you get there.
03 Typed schemas, references between authors, categories and posts, and images that become WebP without anyone remembering to convert them.