Iris Lindqvist

About

Iris leads the art direction of the Quaeris collection. She spent twelve years in editorial and brand design — magazines, exhibition identities, a long stretch at a Stockholm studio — before moving into digital product work full time.

She is responsible for the decisions that give each theme its character: the type system, the spacing rhythm, the restraint on colour. Her working rule is that a theme should still look considered after someone has replaced every word in it.